Why did my Cocochoco treatment fail?

Complaints about failed treatment or short-term effects of the treatment often come from hairdressers who make mistakes when applying the treatment itself.

Anyone can follow the steps, but that doesn't mean they're doing it well, there are many details to look for to get the best result.

These include product choices, which depend on hair type and condition, temperature and type of iron, number of times per section, etc.

The success of the treatment depends on how successfully the hair will absorb the keratin.

Hairdressers often use products without a course and after an unsuccessful treatment they claim that the product is no good.

Hair can be damaged, not by keratin, but by unprofessional handling of straighteners, which is potentially dangerous.

It is also extremely important to use the Cocochoco series of care products after treatment.

Feedback from 95% of hairdressers who have completed the official Cocochoco Course is that keratin treatment successfully smoothes and restores hair.
As a distributor of Cocochoco products, we follow thousands of salons whose customers are extremely satisfied with keratin treatment, which will straighten even the most frizzy hair in a few months.

We receive most inquiries about the short duration of the treatment effect or a worse result than expected from non-certified salons that have not completed the Course. A successful treatment requires expert knowledge of our products. There are several common mistakes made by hairdressers and clients during and after the treatment.

The hairdresser's mistake:

  • The hair is not properly prepared for the application of keratin treatment, that is, it is not washed properly with Cocochoco Clarifying shampoo before applying keratin.
  • The hair is not properly dried before straightening or applying keratin.
  • The correct amount of product was not applied.
  • Irregular temperature of the straightener for the type of hair on which the treatment is performed, due to which the hair did not fully absorb the keratin.
  • number of straighteners.
  • Straighteners are sections of inappropriate thickness, due to which the heat did not fully penetrate the hair.
  • Unprofessional straightening iron (too many or too few turns, too thick or too thin hair strands, unprofessional hair assessment...).
  • Using a straightener that is not suitable for keratin treatment.
  • We recommend straighteners with titanium plates, which you can adjust the temperature yourself and which quickly regulate any temperature changes.
  • We have tried several straighteners, and those from the Corioliss brands have proven to be the most effective for use with our products.
  • We use Corioliss Wide Black Zebra, which can be purchased from us.

    Client error:

    • Wet hair within 72 hours of treatment: if the hair gets wet, it is exposed to steam or a significant amount of sweat.
    • The customer did not follow the instructions on how to correct wet or damaged hair.
    • The client used the wrong products after the treatment.
    • This is one of the most common mistakes that occur because clients often don't realize how important proper aftercare is.
    • All products (shampoos, conditioners, masks, etc.) must be sulfate-free, but also designed to maintain keratin treatment in the hair and therefore we only recommend using Cocochoco care products after the treatment.
    • Classic sulfate-free shampoos can quickly rinse keratin out of the hair because they contain other ingredients to replace sulfates, which are harmful to the treatment.
    • The client washed their hair within 72 hours of the treatment.
    • The client attempted the treatment on his own, which was unsuccessful.
    • Keratin treatment is a product intended for professional use and the treatment can never be as successful at home.

    We strongly recommend that the treatment be carried out in one of the Cocochoco certified salons.

        If you are a hairdresser who performs Cocochoco treatments, keep an eye out for the most common mistakes and instruct clients in detail on how to maintain the effects of the treatment.

        If you are a client wondering why the treatment is not as long-lasting as it should be, know that using Cocochoco aftercare products is key to maintaining it.